The business of tea (and everything else)
Author: DilhanLife has become a compromise – in tea, it is a compromise (for most brand owners) between profit and quality, with quality losing out unfortunately. Ultimately though the power to tip that balance back in favour of quality lies with the customer. The more customers know about tea, the better for integrity in tea. Of course it’s not quite that simple though, because knowledge of tea is so poor generally that most consumers don’t even know how to brew their cuppa in the right way.
How special is the ‘special offer’ on tea
Author: DilhanEnter any retail store today, other than maybe a luxury boutique, and a series of ‘special offers’ compete for your attention. This was always a strange phenomenon in relation to tea, for tea is cheap anyway, and for producers, good tea usually sold to packers (foreign brand owners) at less than its cost of production. A pack of 100 teabags in a supermarket costs around $5 in the US, and AED 13 in the UAE. When you calculate what that works out to per cup, you get a figure that is lower than the equivalent volume of most branded mineral waters. Discounts are good in some cases, but cheap, as defined by this Wal Mart era in which we live, and good tea, are simply not compatible.
The beauty in the leaf (even in teabags)
Author: Dilhan
There is a myth that ‘teabag tea’ - ie. dust and fannings - are bad. Many are the experts who reject teabags as being the worst of the crop. The reality is that there is good and bad tea regardless of the grade (density/size of the made tea). The same batch of freshly harvested tea leaves will produce small, medium and large leaf grades. They can be equally good or equally bad, but quality is not determined by leaf size.



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